FAQs – Trademark
How do you choose a trademark?
A good trademark is one that the public will easily remember and associate with goods of a given company, as contrasted to other goods of the same generic kind. A trademark should be readily distinguishable from the generic or common name of the goods. Cute variations of generic names usually do not make good trademarks. Trademarks should also be different from the marks of competitors and should not sound the same or look the same. The strongest trademarks are those which have no dictionary meaning, such as EXXON or XEROX.
When a tentative trademark has been selected, a search should be done to find out whether anyone else is using a similar trademark for similar goods. Often the process of selection tentative trademarks and searching for conflicting use must be repeated several times before a suitable trademark is found.